SENSE-R created this fun, and intuitive Christmas themed Virtual Reality experience for the Beach by MERAAS.

The Beach is one of the most popular leisure destinations in Dubai; frequented by tourists and locals; a vibrant collection of over 75 retail outlets, dining and leisure facilities.

The aim was to create awareness about the destination and drive footfall during the Festive Season via a new Christmas Themed activation.

SENSE-R has provided a turn-key Virtual Reality and Event Solution. The game was not only a unique experience but featured in-game branding for all the MERAAS owned brands at The Beach.

The spectator-friendly camera angles and viewing options ensured the game was an ultimate crowd pleaser, attracting queues of players and social media posts.